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July 12, 2008

simplistic labeling

Simplistic labeling

I am drawn to simplistic labeling on packages. Working as a graphic designer in NYC, my daughter, Lisa, creates logos, ads, and store signage to catch the eye of consumers like me and entice them into buying a product. Although she didn't design these flour and corn meal packages, she has most recently been freelancing for Chicos, a nationwide company that sells women's apparel. Chicos purchased the rights to her handwriting so they could create a font that they now use in their catalogs and in-store signs. Lisa will be taking some time off from work outside her home for a while to care for her newborn baby girl born today at 12:09 p.m. Eastern Standard time!!!!!! She has blessed us with our 5th grandchild. Dick and I are rich indeed. 

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